Jason E Fisher says every business wants to be seen as doing well for the community. It not only improves its image but also creates corporate goodwill that has a far-reaching impact on the stakeholders. Apart from the customers feeling that they are contributing to society by doing business with the company. It also makes the employees feel good and enhances their morale. Typical examples of CSR include providing better infrastructure for education and health for the underprivileged. Environmental conservation initiatives like the preservation of greenery, water, the ozone layer, etc., and providing disaster relief. Some important steps in implementing a viable CSR initiative:
Conduct Your Research
There are innumerable ways of giving back to society; however, since as a small business, you cannot be doing everything. You need to choose an area where you will devote your attention. Unless you have a pet passion, you can search online, and you will discover. While donating money is the most common method of engaging in CSR, companies can also contribute volunteer hours. Adopt schools and villages observes Jason E Fisher. The best way of deciding on the CSR activity is by establishing what the local community would benefit from the most. A good CSR policy will not only benefit stakeholders but also engage employees and contribute. To the building of the company culture. Besides fitting in with the company’s values, it should help the local community and the industry the company operates in.
Align Your CSR Initiative with the Company Goals, Recommends Jason E Fisher
Establishing a company culture is very important for both external and internal stakeholders. At the end of the day, perhaps more than the brand. It is the company culture that defines what the business means to its customers, suppliers, and employees. It, therefore, makes eminent sense for your CSR goals to be aligned with the company. For example, if you are in the business of making furniture, you could think of implementing a CSR initiative. That envisions planting trees to green the local community. While the expense is not too much, your business. You also need to establish a reasonable budget for CSR. The ideal budget is one that enables you to make a reasonable contribution. Yet be of an amount that the company can sustain every year.
Once the CSR initiatives have been identified, it is necessary to get your employees on board. You need to show them how implementing the activity will benefit the community as well as boost brand recognition and customer loyalty, helping the business to grow. Explain the benefits accruing to the employees in terms of increased morale and how the involvement of every member of the team will be beneficial. Implementing CSR initiatives sends out a strong signal to all that the company is not in the business of skimming profits but is also committed to the welfare of the community and committed to it for the long-term.